Tag Archives: Takeover

The Darker Side of Fiction Takeover!

Guess what? Jo Curtis and Rachel Brightley are doing a takeover on my Facebook page (Jacky Dahlhaus – Author) on Monday evening, the 11th of June!

Come and join us for some fun and learn more about this awesome book signing which will be held on Saturday the 6th of October in Peterborough.

There’ll be fun and games, and I will be giving away a FREE all-day ticket to the event. It’s also an opportunity to ask me anything about my writing.

I hope to see you on Monday evening, 8:30pm at my Facebook Page! ­čśÇ

Social Media Takeovers: An Unknown Phenomenon

Yesterday, Halloween 2017, I took part in the Dark Fantasy Books takeover and had a ball. ‘What’s a takeover?’ you may ask. That’s exactly the problem; most people don’t know what it is, let alone that they can participate. I’ll try and remedy this situation and hopefully help authors and readers alike. A win-win situation!

What is a Takeover?

According to the Collins English┬áDictionary, a┬átakeover┬áis the act of taking control of a country, political┬áparty, or movement by force. The┬átakeover I’m talking about is less aggressive as it is a virtual party where various people take the reins and host the party for a limited time, usually half an hour. I have only done Facebook takeovers (two in total; I’m still a noob), but you can have them on any type of social media.

There should be guidelines to a takeover and the person organizing it usually lets all participants know what is expected. See it as a real party. First, you introduce yourself in a post. You talk a bit about where you’re from and what you do. Then you promote whatever you’re promoting in a couple of posts, including samples and links to your product. You usually end with a post on how people can contact you for more information.

Sounds like a boring sales talk? Wrong! Laced through this information are quizzes, games, funny anecdotes, unknown insights, and samples! People have to post funny GIFs, answer questions about topics of the takeover, and there are usually jokes. The crazier the questions, the crazier the answers, the more fun to be had!


Gain for Readers

Takeovers are so lucrative for readers! I was, again, amazed that all participants in the takeover were only authors. Apart from being lots of fun with quizzes and games, there are lots of free books up for grabs. Most authors give away prequels for free and the prizes are usually their books. Next to this, you get to know the author. You get a connection with them and this makes reading their books so much more interesting.

So you get a fab time and free books. What more could you ask for?

Gain for Authors

When you do a book takeover, you usually do it with a group of authors that write in your genre. It’s a great way to connect with like-minded spirits, read samples of their work, and make new friends. It is amazing how small the world becomes in this virtual reality. Best of all, your work gets seen by more people who hopefully will share your work,┬áspread the word about your book, and possibly write a review.


I guess the key to a successful takeover is promotion. If you don’t promote the takeover well in advance, nobody will know about it and nobody will show up. You can use all social media available to spread the word. Do it clear and do it loud! The more attendees, the merrier ­čÖé

If you are a reader and you know an author, participate in a takeovers when they advertise one. Like I said, it’s a win-win situation!

Header image by Luiz Hanfilaque from Unsplash, edited by Jacky Dahlhaus

Party photo by Anthony DELANOIX from Unsplash.



As you can see I am going to my first book signing in December! Very exciting. It is the stick behind the door that makes me work on my re-write so hard at the moment ­čÖé .

The other day I read on their FB page that there were ‘takeover slots’ available. I had no idea what takeovers were, so I tried to ignore it. Bit of ostrich politics on my part, I know. But there was no escaping as I was tagged and told that I needed to pick a slot. I had to ask what a takeover was. I don’t like signing up for something if I don’t know what I’m letting myself in for.

A takeover is basically a two-hour session online during which you can promote yourself to the audience (of the book fair). I can tell a bit about myself, I can promote my books, my other work, I can even (the horror of it) play games! That last one had me really scared… Fortunately the ladies who organise the fair are very helpful and said they would guide me through the session. Everybody is a noob once and they understand my position completely.

I find it amazing how many nice people I have met through writing. Most of them are so helpful and nice. And a really fun bunch! I am so glad I have found something to do that I like and in good company as well. I thank you all!