Social Media Takeovers: An Unknown Phenomenon

Yesterday, Halloween 2017, I took part in the Dark Fantasy Books takeover and had a ball. ‘What’s a takeover?’ you may ask. That’s exactly the problem; most people don’t know what it is, let alone that they can participate. I’ll try and remedy this situation and hopefully help authors and readers alike. A win-win situation!

What is a Takeover?

According to the Collins English Dictionary, a takeover is the act of taking control of a country, political party, or movement by force. The takeover I’m talking about is less aggressive as it is a virtual party where various people take the reins and host the party for a limited time, usually half an hour. I have only done Facebook takeovers (two in total; I’m still a noob), but you can have them on any type of social media.

There should be guidelines to a takeover and the person organizing it usually lets all participants know what is expected. See it as a real party. First, you introduce yourself in a post. You talk a bit about where you’re from and what you do. Then you promote whatever you’re promoting in a couple of posts, including samples and links to your product. You usually end with a post on how people can contact you for more information.

Sounds like a boring sales talk? Wrong! Laced through this information are quizzes, games, funny anecdotes, unknown insights, and samples! People have to post funny GIFs, answer questions about topics of the takeover, and there are usually jokes. The crazier the questions, the crazier the answers, the more fun to be had!

Party2.jpg

Gain for Readers

Takeovers are so lucrative for readers! I was, again, amazed that all participants in the takeover were only authors. Apart from being lots of fun with quizzes and games, there are lots of free books up for grabs. Most authors give away prequels for free and the prizes are usually their books. Next to this, you get to know the author. You get a connection with them and this makes reading their books so much more interesting.

So you get a fab time and free books. What more could you ask for?

Gain for Authors

When you do a book takeover, you usually do it with a group of authors that write in your genre. It’s a great way to connect with like-minded spirits, read samples of their work, and make new friends. It is amazing how small the world becomes in this virtual reality. Best of all, your work gets seen by more people who hopefully will share your work, spread the word about your book, and possibly write a review.

Promotion

I guess the key to a successful takeover is promotion. If you don’t promote the takeover well in advance, nobody will know about it and nobody will show up. You can use all social media available to spread the word. Do it clear and do it loud! The more attendees, the merrier 🙂

If you are a reader and you know an author, participate in a takeovers when they advertise one. Like I said, it’s a win-win situation!

Header image by Luiz Hanfilaque from Unsplash, edited by Jacky Dahlhaus

Party photo by Anthony DELANOIX from Unsplash.

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